The book is divided into six main chapters, covering marketing in pre-production, production, release, post-release, and looking to the future. The sixth chapter covers some advanced marketing theories, including Joseph Lieberman’s Motivational Pyramid, a unique perspective on motivating the sale of games by using a hierarchical structure of motivational factors specifically found in games
But who is our illustrious author, Joseph
Lieberman? This Joe Lieberman is not a senator, that is just a freaky
coincidence. Instead he is a game marketing expert who has helped
dozens of indie developers like Ninjabee Software (Outpost Kaloki X),
ApeZone (Starships Unlimited), Caravel Games (DROD), and many others
increase sales and exposure of their companies. So many, in fact, that
in the 2005 Independent Games Festival awards six companies (and seven
nominations) had previously worked with VGSmart in some fashion!
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